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As with any app or service, if they’re collecting data, consider it a possible threat to your privacy dating apps are not immune to hacking (see below). If you’re putting information on the internet, that means it can be leaked. Although lots of the apps we use harvest our information, the kind of data you expose on a dating app can be uniquely sensitive. Consider some of the key risks when you agree to a dating app’s privacy policy and data collection practices: While it may be the last thing you want to think about when you’re looking for love, there’s an inherent loss of privacy on dating apps. #1: Dating Apps Lead to Loss of Privacy Here are a few key reasons you should think twice on dating apps. Put another way, you’re risking your online privacy with everything you put online. This model is based on everything you’re uploading to their site - that includes your basic profile information, your stated preferences, your conversations, your own photos, your quips and conversations, and whatever other personal information you willingly (over)share all in the name of finding love. The majority of the revenue comes right from YOU - and millions of people like you. Sure, dating apps might lure users in with premium features - Bumble’s paid features offer unlimited swipes and advanced filters, while CoffeeMeetsBagel’s premium version enables “activity reports” and read receipts.
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You might think that “freemium” features are how they make money - meaning they offer free services along with an upsell to more advanced bells and whistles.
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Freemium Isn’t Always Free: How Dating Apps Profitīefore we dive into our three main concerns of dating apps below, let’s look at the revenue model for most dating apps. While you may have thought that catfishing was the biggest worry with online dating, that’s hardly the case. However, it’s a very unregulated industry and companies are making big bucks off of your most intimate personal details.Īccording to Statista, online dating generated $912 million in 2019, and is expected to reach $1.1 billion by 2024. Millions of people are turning to dating apps and there’s an app for almost everyone - and every lifestyle. Have you dipped your toe into the online dating waters?